Thursday, May 14, 2020
Malaysia Airline System Berhad Company Profile - 6229 Words
COMPANY PROFILE 1. Companyââ¬â¢s Background Malaysia Airlines began in 1947 as Malayan Airways. However, it was renamed Malaysian Airways following the creation of the Federation of Malaysia in 1963. The company is publicly called Malaysia Airlines System. While MAS has grown to become Southeast Asiaââ¬â¢s largest airlines, it also becomes one of the worldââ¬â¢s premier international carriers. The MAS headquarters building in downtown Kuala Lumpur has been sold. Nevertheless, the new corporate headquarters is now at Sultan Abdul Aziz Shah Airport in Subang. Malaysia Airlines is listed on the stock exchange of Bursa Malaysia under the name Malaysian Airline System Berhad. MAS had been suffered high losses over the years because ofâ⬠¦show more contentâ⬠¦(Refer to Appendix V) Tengku Azmil Zahruddin bin Raja Abdul Aziz was born in 28 August 1970 and has graduated as a Chartered Accountant and an associate member of the Institute of Chartered Accountants in England and Wales. He is a Associate of Association Corporate Treasurers in United Kingdom. After that, he graduated in the University of Cambridge, United Kingdom with double first class honor in Economics. He was appointed to be the Managing Director and Chief Executive Officer of Penerbangan Malaysia Berhad (PMB) in 23 August2004. Earlier before PMB, he was with Prince Waterhousecoopers and as the Audit and Business Advisory Services division, specializing in Banking and Capital Markets in their London and Hong Kong offices. (Refer to Appendix V) Idris Jala was born in 1957 and he was graduated with a Bachelor Degree (Hons) (B. Soc Sc) in Development Studies/ Management in University Sains Malaysia in 1982. After that, he obtained a Masters Degree in Industrial Relations from University of Warwick, United Kingdom. Idris Jala joined Sarawak Shell Berhad in 1982 and he was appointed as Industrial Relations Officer and Head Staff Department in 1987. In addition, he also appointed as Human Resource Advisor of Shell international Holland in 1989 and Head Human Resource Planning of Sarawak Shell Berhad in 1993. Moreover, he was promoted as Chairman/Managing Director (LPG) of Shell Sri Lanka in 1998. from 2000-2001, he was transferredShow MoreRelatedMalaysian Airline Swot2181 Words à |à 9 PagesPublication/Conference Edition Document Type CPI Primary Subject CPI Secondary Subject Geographic Terms Malaysia Airline System Berhad SWOT Analysis Malaysia Airline System Berhad SWOT Analysis; Jan2008, p1, 8p Datamonitor NA NA NA NA Report Economics Transport; MAS ; ; Malaysia; Abstract A company profile of Malaysia Airline System Bhd, provider of airline and air cargo services, is presented. An overview of the company is given, along with key facts including contact information, and revenues. A SWOT analysisRead MoreBusiness Plan For A Airasia Berhad5862 Words à |à 24 Pagesimprove the AirAsia Berhad in the provision of air transportation services to find marketing opportunity more effectively, understand the needs and wants of each target segment. AirAsia is the Malaysia s second international airline, they had also been regconised as the Asia s first low-cost airline (RIDING THE BOOM IN LOW-COST TRAVEL, 2010). Their main target segment is the people unable to afford the flight ticket. The competition in this market is very fierce. 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Conclusion Reference List Appendix Air Asia Financial Report 2009 21 22 24 24 MGMT8700: Strategic Management 3 Strategic Analysis of AirAsia 20442396 Executive Summary This report outlines the strategic analysis of AirAsia Berhad, a leading low fare airline in Asia that adopts a no-frills, hassle-free, low fare business concept. AirAsia continually ensures the satisfaction of the needs of its various stakeholders, aggressively gains market share by undertaking various measures in line withRead MoreAirasia4769 Words à |à 20 Pages0 Table of Content Topic Page 1.1 Brief History on AirAsia 2 ââ¬â 3 2.0 Macro-Environmental PESTEL Analysis 4 - 12 2.1 Undertake a Macro-Environmental Analysis using the PESTEL Framework 2.2 AirAsia Inflation Rate in Malaysia 2.3 Brief Definition on Unemployment Rate 3.0 Porterââ¬â¢s Five Forces 13 - 16 3.1 Analyze the competitive forces within the industry using the Porterââ¬â¢s Five Forces Framework 4.0 Carry out a Customer Analysis 17 5.0 Analyze the competitorââ¬â¢sRead MoreAirasia4782 Words à |à 20 PagesTable of Content Topic Page 1.1 Brief History on AirAsia 2 ââ¬â 3 2.0 Macro-Environmental PESTEL Analysis 4 - 12 2.1 Undertake a Macro-Environmental Analysis using the PESTEL Framework 2.2 AirAsia Inflation Rate in Malaysia 2.3 Brief Definition on Unemployment Rate 3.0 Porterââ¬â¢s Five Forces 13 - 16 3.1 Analyze the competitive forces within the industry using the Porterââ¬â¢s Five Forces Framework 4.0 Carry out a Customer Analysis 17 5.0 Analyze theRead MoreAirasia Swot Analysis2726 Words à |à 11 Pagesof IT (Capacity Utilization, Learning Curve) â⬠¢ Single type fleet minimize maintenance fee and easy for pilot dispatch (Capacity Utilization) â⬠¢ Air Asia does not have its own maintenance, repair and overhaul (MRO) facility ((Capacity Utilization, Company Policy) â⬠¢ AirAsia receives a lot complaints from customers on their service (Economy of scale, Learning Curve) â⬠¢ Low load factors â⬠¢ Service resource is limited by lower costs â⬠¢ Aircraft financing costs surging(Economy of scale) â⬠¢ Government interference
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